New Web Design Trends You Should Expect in 2018
Just like technology like smartphones and computer operating systems, there are also new trends being introduced on a yearly basis for web design as well.
Here are some of the web design trends that you can expect in 2018 based on the website developers:
- Reimagining the Use of Typographies
We use different typefaces for our background and we also use them predominantly as a means to convey the message that we want to deliver.
However, in 2018, expect to see typography used for a more aesthetic appeal. The combination of Sans-Serif and Serif typefaces is actually welcomed in this day and age, so you might see modern websites that follow this approach.
If you’re going to implement this on your own website, do note that you should only use this for aesthetic purposes only and never use this as your approach if you’re writing articles or other content.
- Adding Graphical Embellishments
Although the use of different typefaces can already make up the modern look of your website, adding graphical embellishments can take it to new heights.
By adding a few geometric shapes and stylized icons, you can instantly add a hint of “oomph” on your website, making it a bit punchier and more “in your face”.
- Break the “Ground Rules”
Apparently, 2018 favors the bold and the daring, and the same can be said for website design as well. We all know that we have this unwritten rule wherein most menus are situated at the top of the page. And although there really is nothing wrong if you’re using it that way; ditching that for hamburger or floating menus might really help.
You see, people are shifting more towards a minimalistic design and if they can only see some design elements at a time, they might be more appreciative of your efforts. Probably, the saying “less is more” applies really well in this day and age.
- A Need for Animations
If you were to ask me about adding animations 10 years ago, I would’ve scoffed at the idea. That is because we had slower internet connections back then and adding such graphical elements can really increase page loading times.
However, that is no longer the case as nowadays, we have faster connection speeds. So, feel free to add animations instead of using still images.
You can even explore the use of parallax scrolling and custom animations as a touch of interactivity can really improve customer retention and it keeps them coming back for more.
- Color Experimentation
Conventional web design advise would tell you to use a maximum of only three colors, but the common theme in this day and age is to be daring. So, do not be afraid to experiment with different color palettes and gradients.
Even though you can express your artistic freedom a little bit more, you still have to look at the end product. Remember that the hallmark of good website design is to have a webpage that looks aesthetically pleasing while also maintaining that core functionality as well. So always keep this in mind when you’re experimenting with different colors.